The Rush To “How”
I knew I would pay a price, and I certainly did. My system is so sensitive to caffeine that my six o’clock early evening coffee kept me awake until almost two in the morning, but what a gift I received in exchange! I was meeting with one of my favorite [regular] cups of coffee, Dave Guerra, CEO of Corpus Optima and author of books centering on the concept of “Superperformance”. [See link at right]
He was telling me about a recent visit to a major manufacturer to discuss his concept of superperformance, integrating process and culture, to a rather senior crowd. Habituated as they were to interrupting speakers, they began hurling demands before Dave had “cleared” his first slide. “Tell us how to do it!” was the frequent refrain. Skipping any analysis of “what” needed to be done, let alone the necessary “why” foundation, these sharks were only interested in being told “how to do ‘superperformance’ “.
What could ever have been their rationale? When Dave asked, the answer was [and I am not making this up]: “Anything has to be better than what we are doing now”. What a terrible indictment of American business, were this to be a widespread case. Unfortunately, it is. Dave’s experience is borne out by my own, which we share with a great number of other practitioners.
In today’s environment of uncertainty and upset, businesses [and more correctly their leaders] are grasping at any solution that even seems somewhat practicable. What a field day for consultants, should they choose to exploit this. And many of them do. But also, what a reminder for all of us more dedicated to our craft and to the well-being of our clients.
These are complicated times, and no one has been “here” before, no matter what you might be told. In times like these, the foundational elements will persist and succeed; as Deming said, “There is no instant pudding”. I want to thank Dave for his reminding me to stick to the truth, and to defend the reality: before embarking on “doing“, be sure that you have first completed “knowing“. Action for action’s sake can be devastating.
Imitation is the sincerest form of flattery, but imitation without understanding is death.
And as for Dave Guerra, I like how this guy thinks.